Strata

December 2009

• December 4

  Advertising Feast or Famine this Holiday Season?

  HDTV’s are cheap! There are also plenty of jewelry specials to be had. If you watched any television, listened to the radio or read any newspapers so far this holiday season, you have been inundated with advertisements. If you have ventured out shopping, you can tell that the advertising is working because the stores are packed. In a study by BDO Seidman, LLP, 19% of retailers have increased their advertising budgets… >Read More

November 2009

• November 16

  Media Buying Agencies Hiring Soon?

  One thing we noticed in our third quarter survey of media buying agencies was that while the economy shows signs of improving, hiring by media buying agencies remains stagnant.  Of those polled, 82.5% said they plan on keeping their staffing the same for the rest of the year.  One interesting thing was that for the first time in a year, less than 10% in our survey said they will add staff.  That is a 56% decrease from a year ago.  With fewer employees, many agencies are purchasing advertising that is easier to produce and purchase.  That’s one of many explanations to the strength of Radio and Internet advertising in our latest poll. >Read More

• November 2

  Are We at a "V" or a "W", and Where Does Advertising Fit?

  We are at a point in the recession where everyone is wondering: Are things better? In the economic cycle, are we going to have a “V” recovery or are we partway through a “W”? There are different parts of a recession – we just need to figure out which part we are in right now. >Read More

October 2009

• October 20

  Easy to Use and Packed with Info

  Our new website can help you get the information you need along with details on products and services that can serve you and your company best.  Whether you need to learn about upgrades to our products, new product offerings, trends in the industry or find out our latest FAQ’s - the new website is the place for you.  Think of it as your one-stop-shop for all things media buying and selling.  >Read More

• October 17

  The New STRATA Logo

  25 years have passed since STRATA started as a small software company.  Now, we are in virtually every corner of the media buying and selling business with over 12,000 users.  We have definitely evolved and we knew we needed a new brandmark that describes what we are today and into the future. >Read More

• October 9

  25 years of experience and poised for many more…..

  The STRATA Blog is where you will find the latest news at STRATA and the industry – from product and service updates to marketplace trends. The STRATA Blog will provide insight into the media buying and selling industry from not only me, but also our experienced team of executives including Joy Baer, David Prager, Paul Levy and many more. >Read More

July 2009

• July 24

  What is going on in the media buying/selling industries?

  What is going on in the media buying/selling industries?  What is the future of Advanced Advertising?  How has television advertising changed and what will it look like tomorrow?  How has STRATA pushed e-Business forward in our industry and what does that mean for you and your company? 
  
  STRATA President/CEO John R. Shelton has his opinions.  Click on STRATA’s Blog regularly to find out the answers to these and other items in the news today! >Read More