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Under the Lights at Bloomberg TV
July 27, 2010 | 3:58pm
By now whether it was through our website, the Washington Post, YouTube or even live, many of you have watched my interview that was on Bloomberg TV. It was an interesting experience to be a guest on the In Business program. I’ll get more into that in a second. The main reason we were on the program was to talk to about our latest survey (www.gotostrata.com/news). Since we started doing these surveys at the end of 2008, we have noticed some interesting trends. Digital advertising has taken a big leap forward, TV remains tops, and agencies have gone from shedding employees to returning to a hiring process. We use this valuable information in many different ways. One, it helps us get a gauge of what our clients are going through – their struggles and successes. Two…
2009 Ended with a Rush to Advertise
January 05, 2010 | 5:46pm
Quality is quality. And when it comes to advertising everyone showed up in the 4th quarter buying quality media. Most media sellers reported surprisingly strong fourth quarter business. Surprising - because there were virtually no pre-sales.
Advertisers waited until the last minute, risking a sell out. And most of them were able to get their ads placed, this year.
Advertising Feast or Famine this Holiday Season?
December 04, 2009 | 10:37am
HDTV’s are cheap! There are also plenty of jewelry specials to be had. If you watched any television, listened to the radio or read any newspapers so far this holiday season, you have been inundated with advertisements. If you have ventured out shopping, you can tell that the advertising is working because the stores are packed. In a study by BDO Seidman, LLP, 19% of retailers have increased their advertising budgets…
Are We at a "V" or a "W", and Where Does Advertising Fit?
November 02, 2009 | 6:14pm
We are at a point in the recession where everyone is wondering: Are things better? In the economic cycle, are we going to have a “V” recovery or are we partway through a “W”? There are different parts of a recession – we just need to figure out which part we are in right now.
