Strata

July 2010

• July 21

  STRATA Survey: Ad Agencies Go Mobile, TV Losing Ground Quickly, Ad Economy Sees Big Gains

  (see STRATA President/CEO, John Shelton talk about the latest survey and other topics on Bloomberg TV at http://www.youtube.com/watch?v=zqvk0MaOsgI)
  
  The popularity of smartphones and in particular, Apple’s iPhone, is leading advertisers to make major investments in mobile advertising, according to the STRATA quarterly survey of major advertising firms.  Nearly one-third of advertisers say that mobile advertising is the focus of their interactive spend.  That is up 107% over the first quarter of this year and marks a major increase in spending for the relatively new platform.  Overall, digital advertising continues to encroach on TV as an advertising medium of choice.  STRATA, the leader in media buying/selling software, conducts a quarterly survey that denotes agency trends by surveying top advertising firms in the United States. >Read More

June 2010

• June 7

  Wall Street Journal - Apple Could Jump-Start Mobile Advertising, Challenge Old Media

  By Nat Worden    Of DOW JONES NEWSWIRES 
  NEW YORK (Dow Jones) 6-7-2010,—Apple Inc. (AAPL) Chief Executive Steve Jobs said Monday that the company’s iAd platform, its mobile advertising network, will go live on July 1, introducing yet another disruptive force in the media industry. 
  The rise of digital advertising already has weighed heavily on traditional media businesses—such as publishing, radio and television—and the nascent mobile market is expected to bring a new wave of upheaval as devices like Apple’s iPhone and iPad proliferate.
  John Shelton, chief executive of STRATA, an ad-software provider that manages $50 billion worth of ad transactions, said that, while mobile makes up a small portion of the total ad market, there is pent-up demand from large advertisers and agencies to enter the space, and Apple is poised to tap into it at an opportune time.
  “I think you’ll see a lot of agencies really pushing this,” Shelton said. “These devices are just showing up in the market, like televisions in the 1950s, and all of sudden, I think you’re going to see a watershed of advertising coming in here.”

    >Read More

May 2010

• May 20

  STRATA Survey: “Don’t Kill TV Yet!”

  TV is tops for advertisers, for now.  That’s the conclusion of a new STRATA quarterly survey of advertising firms, which shows that while more dollars are moving to digital advertising, corporations continue to spend the majority of their ad budgets on television.  STRATA is the leading provider of media buying/selling software and conducted the quarterly survey. >Read More

April 2010

• April 22

  STRATA AND NCC MEDIA REACH A NEW HIGH IN ELECTRONIC ORDER PROCESSING

  Political Agency GMMB Benefits from Streamlined eBusiness Solution
  STRATA and NCC Media announce reaching $82 million in paperless orders.  Spot Cable media rep firm NCC Media’s eOrders platform streamlines the transmission of Spot Cable advertising orders and revisions between media buying agencies and their media stewardship systems including STRATA.  eOrders eliminates paperwork and faxed orders adding cost efficiency and precision to the cable ad buying and selling process. >Read More

• April 9

  STRATA STRENGTHENS DIGITAL PRODUCT WITH GOOGLE’S DOUBLECLICK DFA6

  STRATA links with Google to take purchasing digital advertising to a new high for media buying agencies.  STRATA, the leader in media buying and selling software, now connects with the latest Google ad-serving platform to provide agencies a seamless end-to-end system for placing, tracking and billing digital advertising campaigns. >Read More

March 2010

• March 18

  NEW ECN AND STRATA LINK GIVES MEDIA BUYING A BOOST

  The media buying process shifts into high gear for agencies with a new link between Entertainment Communications Network, Inc. (ECN) and STRATA, the leader in media buying software.  ECN and STRATA, jointly announced today that ECN’s media services for advertising agencies throughout North America are now directly available through STRATA’s media buying software.  STRATA agencies can use ECN’s services to guarantee delivery of commercial information to targeted media contacts.  This connection allows agencies to deliver traffic on time and to the right person while receiving confirmation electronically. >Read More

February 2010

• February 17

  STRATA ADDS SPEED AND EFFICIENCY TO DIGITAL PLATFORM WITH EYEBLASTER’S MEDIAMIND

  STRATA enhances its premier digital product with Eyeblaster’s MediaMind, the first agency-based ad serving solution built from the ground up specially for agencies and advertisers. STRATA, the industry leader with its full suite of software for media buyers and sellers, recently began offering buyers integrated access to Eyeblaster.

  STRATA provides a comprehensive suite of tools for planning, buying, stewardship, optimization and billing across all forms of digital media, including online display, search, mobile and in-game advertising.  The new integration with MediaMind simplifies campaign management for agencies and alleviates daily challenges associated with planning, buying and billing. >Read More

• February 3

  STRATA ADVANCES DIGITAL ADVERTISING WITH VOLOS PRODUCT

  Comcast, Cablevision and Others Signed to Use New Tool

  STRATA announces the launch of a revolutionary new product that is changing the way advanced advertising is managed.  STRATA Volos allows media sales organizations the ability to manage their multi-media advertising platforms (Spot, Interactive Television, Video-on-Demand, Internet, Microsites and more).  To date, Comcast, Cablevision and several others are signed on to use Volos in their advertising planning and reporting. >Read More

January 2010

• January 14

  REPORT SHOWS INTERNET LEADING THE WAY IN 2010 - (STRATA 4th Quarter 2009 Survey)

  Internet appears to be spearheading media buying agencies toward a recovery.  Compared to just one year ago, Internet advertising has witnessed an 82% growth as the avenue of choice in STRATA’s survey of media buying agencies.

  Uncertainty of a recovery along with the strong emergence of Advanced Advertising as an advertising choice, also highlight STRATA’s report.  STRATA, a leader in media buying/selling software conducts a quarterly survey that notes trends of agencies of varying sizes across the country. >Read More