Strata

October 2009

• October 29

  REPORT SHOWS AGENCIES EYEING GROWTH AS DOWNWARD TURN FLATTENS

  The decline in ad spending flattens and signs of an upswing emerge. That is the impression given in STRATA’s third quarter study of media buying agencies. A majority of the agencies polled saw an uptick in business, a change in ad placement and a shift in challenges heading into this fourth quarter. STRATA, a leader in media buying/selling software conducts a quarterly survey that notes trends of 40 agencies of varying sizes across the country. >Read More

• October 20

  STRATA MAKES AGGRESSIVE MOVE

  STRATA is making major moves to deepen its position as a leader in the arena of media buying and selling software.  The Comcast owned company is undertaking a major brand identity change to better reflect its role as a leader in enterprise software solutions for the media and advertising industry. Leveraging the leadership and industry esteem of its top executive team, STRATA is launching a new brand identity, and will follow up these efforts with enhanced product offerings, web tools and new sales materials, which reflect its position and deliver superior value to major agencies.

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August 2009

• August 6

  REPORT SHOWS AGENCIES SHIFTING MEDIA MIX

  The worst may soon be behind us. That was the sentiment by respondents in a recent study by STRATA of media buying agencies. While that may be true and people start to spend on advertising again, they are being careful about it and are exploring new avenues. STRATA, a leader in media buying/selling software conducts a quarterly survey comprised of 40 agencies of varying sizes across the country. >Read More

• August 5

  STRATA NAMED TO 2009 MICROSOFT DYNAMICS PRESIDENT’S CLUB

  Microsoft Honors STRATA for Outstanding Customer Commitment and Sales Achievement >Read More

July 2009

• July 22

  STRATA CLIENT SERVICE

  The key to our successful support begins with availability. Our Client Service Representatives are available toll free at 1-800-9STRATA, Monday through Friday from 8AM to 7PM CST, to answer everything from the simplest question regarding >Read More

April 2009

• April 24

  AGENCIES EXPERIENCE A CHALLENGING SHIFT IN CLIENT FOCUS

  Where are the ads? A recent study by Strata showed that media buying agencies are struggling with a decline in client spending. Many are uncertain of an economic recovery and are looking at new advertising avenues this year. These were key findings from a quarterly survey conducted by Strata, a leader in media buying/selling software. The sample group is comprised of 40 agencies of varying sizes across the country. >Read More

February 2009

• February 26

  E-BUSINESS FINALLY REACHES A TIPPING POINT IN THE MEDIA INDUSTRY!

  Horizon Media touts how Strata has helped streamline their business
  
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• February 3

  STRATA LEADS THE WAY IN ADVANCED ADVERTISING FOR COMCAST

  STRATA continues its forward thinking in advanced advertising by giving media sellers a pair of new opportunities for their clients to reach their customers. Strata is the industry leader with its full suite of software for an end-to-end connection between media buyers and sellers. >Read More

January 2009

• January 7

  STRATA SURVEY PROVIDES KEY INSIGHTS TO MEDIA ECONOMY IN 2009

  Decreased advertising dollars, a focus on television and a bump in internet advertising in 2009 – three key issues derived from a recent survey by Strata Marketing Inc. Strata surveyed media buying advertising agency clients to get an idea of trends and challenges agencies may be facing heading into the new year. The sample is from 40 agencies of varying sizes across the country. >Read More