Strata

AExpress ROLLS OUT NATIONWIDE

Strata is pleased to announce the debut of its new, all-inclusive TV sales solution, AExpress. As the name implies, it is the fastest, most powerful desktop sales tool ever designed for TV AE’s. And, because it’s built by Strata, AExpress features industry-leading ratings analysis and the strongest links available for TV station clients and media buyers. Developed over two years with enhancements based on client suggestions, this updated version of the Strata TV Suite of products features its traditional, exclusive functionality plus a new streamlined workflow and improved connections only Strata can deliver. For more than a year, Strata has been working for the TVB – as the exclusive developer of its ePort project. Strata also created AEInbox – another bridge to hundreds of media buying agencies. Both of those electronic connections with media buyers are built in to AExpress so all your e-commerce can be delivered under one platform. Additionally, strong links to the major TV traffic systems allow AE’s to take advantage of specific station data directly within Strata.

AExpress also features extraordinary tools for winning local and regional business, including the ability to show multi media reach and frequency with Print and Web, and illustrating unique competitive advantages of its television station clients versus other media. In addition, AExpress features the ability to include avails from unlimited digital sub-channels and station websites. With or without traditional ratings, AExpress allows station AE’s to bring their most compelling sales arguments to market every time.

Founded in 1984, Strata Marketing, Inc. is proud to serve the media industry with software solutions for media buying and advertising sales. In addition, Strata offers custom software development through its Spot Buy Spot division. As a leader in electronic commerce for the media industry, Strata is proud to be selected to build TVB ePort, and to supply the industry with low-cost, popular services like TVInvoices.com and RadioInvoices.com. The Chicago-based company currently services more than 1200 clients – more than 12,000 individual buyers and sellers in the United States and Canada.