Strata

STRATA CLIENTS BENEFIT FROM DIGITAL SUBCHANNELS AND WEBSITE INVENTORY AVAILABLE FOR BUYERS AND SELLERS OF MEDIA

In the midst of the most explosive growth ever for TV stations and their affiliated websites, Strata Marketing is pleased to report that its clients are already taking advantage of the ability to buy, sell, and steward multi-media buys within the Strata platform. The digital transition for broadcasters has created additional programming outlets that are crucial to broadcasters’ overall revenue. Additionally, the proliferation of station-run or affiliated websites has created new revenue opportunities for stations and new advertising venues for their clients.

TV Stations using Strata’s sales software can maintain inventory, sell spots (or web ads), traffic orders, and post orders for the new digital sub-channels. Additionally, Strata clients can do this regardless of whether a sub-channel appears in a traditional rating book. This technology, exclusive to Strata clients only, means thousands of media buyers can recognize the station as an advertising outlet within their media buying software.

For TV station websites, Strata offers the ability to maintain inventory for all web advertising properties with rates, estimated page views, “click through rates ”, and the ability to compute a combined cost per thousand viewers in a multi-media campaign. Because of Strata’s industry leading work in electronic communication, TV AE’s and media buyers on the Strata platform can send and receive avails and orders that load automatically on their desktops. This unique benefit leads to greater efficiency, fewer errors, and no redundant data entry.

Strata Marketing provides a number of products and services to the media industry. When it comes to e-business, Strata Marketing is delivering for its clients - putting valuable, efficient connections right at their fingertips every day. Strata has added more than 100 agency clients every year for the past seven years, and boasts more than 150 stations using its state-of-the-art TV sales platform.

For 24 years, Strata has crafted custom solutions for buyers and sellers of media. Now our Spot Buy Spot division, with its expertise in media consulting and development, will help our clients define the best business practices, make the most of existing media software solutions, and drive their business forward.

An estimated 12,000 media professionals in over a thousand locations use Strata software every day. Learn more about Strata Marketing at http://www.stratag.com.