Strata

STRATA AND NCC REACH A NEW HIGH IN ELECTRONIC ORDER PROCESSING

April 22nd, 2010 | Read more articles from 2010 or Visit the News Archive

Political Agency GMMB Benefits from Streamlined eBusiness Solution

STRATA and NCC Media announce reaching $82 million in paperless orders.  Spot Cable media rep firm NCC Media’s eOrders platform streamlines the transmission of Spot Cable advertising orders and revisions between media buying agencies and their media stewardship systems including STRATA.  eOrders eliminates paperwork and faxed orders adding cost efficiency and precision to the cable ad buying and selling process.

NCC Media launched its eOrders platform in the fall of 2008, with an eBusiness pioneer test client, Horizon Media.  Since then, they have had over one million spots placed through their eBusiness solution.  “Our eOrders system has really taken off with nearly $28 million in transactions processed through the system since the start of the year,” said Nick Garramone, NCC Media Senior Vice President of eBusiness Operations and Research.  “It made sense to partner with STRATA on this.  They truly understand what it takes to execute on eBusiness solutions in the media industry.”

eBusiness is a huge focus for STRATA as evidenced by the fact that $50 billion worth of ad buys flow electronically through their system annually.  STRATA’s custom development division, SBS, has developed many of the industry’s standard eBusiness solutions, in addition to NCC Media’s eOrders platform, including the TVB’s ePort and their own AEInbox, Eleven and media’s top electronic invoicing services.

NCC Media is a leader in cable eBusiness.  They have streamlined the process of buying and selling Spot Cable through the use of NCC Media’s eBusiness web based applications.  By working with Advertising Agencies and Cable System Affiliates, NCC Media’s eBusiness teams ensure the integrity of the entire electronic process, from planning to buying to invoicing.

“We want companies and agencies to be as accurate and efficient as possible,” said John Shelton, STRATA President/CEO.  “eOrders has achieved that for the Cable industry with nearly 10,000 system orders flowing through it since its inception.”

One agency utilizing this valuable resource is GMMB, a STRATA software client, GMMB has been sending eOrders for several months.  “It has been a great leap forward in many ways.  Its faster, its greener, and through our gains in efficiency it has allowed us to utilize our most important resource, our people, in more strategic ways to benefit our clients,” said Daniel Jester, GMMB Senior Vice President, Media Director.  “We couldn’t be happier with STRATA and NCC Media’s eOrders.  It definitely makes Spot Cable an easy and efficient media to purchase.”

“eOrders is transforming the way people buy and sell media,” said Garramone,  “We envision paperless to be the norm in the very near future.”

STRATA
The whole-scale changes that are occurring in this fragmented media landscape require a customizable and convergent solution with the technology to enable organizations to lead rather than react.  STRATA transforms businesses in a way that adds efficiency and precision across traditional and emerging platforms at the scale media clients’ demand.  The company has earned its esteemed reputation by consistently leading new innovations in the field and diligently serving its clients for over 25 years.  STRATA is owned by Comcast Cable.

NCC MEDIA
NCC Media is the ad sales, marketing and technology organization that represents every U.S. market. NCC Media is the media solution that meets marketers’ needs to target consumer prospects efficiently and effectively in the communities where they live.  Jointly owned by three of the nation’s largest MSOs – Comcast Cable, Cox Communications and Time Warner Cable – NCC Media is constantly evolving to maintain its status as the industry’s most effective multi-platform sales organization.  Consistent innovation and growth makes NCC Media your best partner in building the media plan of tomorrow. 

GMMB
GMMB opened its doors in 1983 with one goal in mind: to use communications to create real change that would positively impact families, our nation and our world.  While political communications was our original specialty, our desire to effect real change quickly grew beyond politics, evolving our organization into a premier political, issue and cause communications firm. We help foundations, non-profits, associations, government and socially conscious corporations achieve their missions of making this world a better place for all of us.   We are, at heart, activists. We believe in our clients and are dedicated to the causes they champion.